Maintaining close relations
In France, diversification into berry farming has enabled small operations to grow their farming activities, while diversifying by entering the export market.
Our subsidiary in Morocco
This 70ha strawberry production facility has its own packaging plant as well as a freezing facility, each year allowing the employment of almost 700 local people in season.
The Morocco production facility has been Global GAP and “Demain la Terre” certified since 2013 for the baby food industry.
These partner producers not only enable the company to meet the demand for fresh berries when they are out of season in France, but they also provide fruits for the frozen/processed division of its business.
Thus, at FRUITS ROUGES & Co., pineapples come from the Philippines and Costa Rica, Morello cherries from Serbia and Poland, and mandarins from Morocco and Spain.
Fragile by nature, the berries are packaged directly by pickers in the field. They are then transported to our facilities, still within the cold chain. After being inspected and sorted, they are then prepared to be sent to our customers within a very short time frame.
Frozen fruits, purees and fruit coulis...
Our teams of professionals assemble the best fruit at our facility, ensuring a good balance of flavour and texture for fruit purees and gourmet coulis. The fruits are sorted, crushed, and then, once sugar has been added, the resulting fruit pulp is sieved. The mixture is then flash-pasteurised and immediately chilled to retain all the natural goodness contained in each fruit.