CORPORATE SOCIALE RESPONSIBILITY

CSR, or Corporate Social Responsibility, is a source of strength that reinforces long-standing efforts in terms of the environment, the economy and society. As an integral part of our strategy at FRUITS ROUGES & Co., we think of CSR as a contributing factor to our company’s overall, long-term performance.

CSR affects all our business activities, and we firmly believe that it should be considered not only for its positive impacts, but as a performance driver. It is a real asset, a powerful catalyst for innovation, a tool to anticipate and reduce risks and a source of employee engagement and motivation.

« Engaging in CSR was a natural undertaking fully in line with our company values. This strategy truly expresses our vision for the future. »
Sylvie Cathelain, CEO of FRUITS ROUGES & Co.

A FEW EXAMPLES OF OUR ACTIONS

Favorisation de l’emploi local

Foster local
employment

Recyclage d’eaux de refroidissement

Cooling water
recovery

Restos du coeur

Fruit donations
to charity organisation

Réduction des phytosanitaires

Reduced crop
protection chemicals

OUR CSR COMMITMENTS

Logo Demain la Terre

DEMAIN LA TERRE
A responsible farming approach enabling us
to offer healthier, safer fruit & vegetables thanks
to numerous actions.

Logo PME+

POUR UN MONDE + ENGAGÉ
A mass retail-supported label designed
to incorporate eco-responsible behaviour into
corporate development strategies.

OUR CORPORATE PHILOSOPHIE

We firmly believe that CSR can only have purpose if it is shared. That’s why at FRUITS ROUGES & Co., we raise the awareness of our employees and get them involved. This cohesion means better participation in projects and therefore greater success!
Collaborative projects solidify the overall performance, sustainability and reach of the company. In this mindset, we underpin our engagement through countless daily actions. From production to the end product, we leave nothing to chance !

Supplier assessments conducted yearly (environment, quality, ethics and society, etc.)
Supplier assessments conducted yearly (environment, quality, ethics and society, etc.)
88% of the site’s waste recycled (up 5% in three years) thanks to staff awareness about sorting, finding waste reclamation channels, etc.
88% of the site’s waste recycled (up 5% in three years) thanks to staff awareness about sorting, finding waste reclamation channels, etc.
Promotion of local players throughout all levels of the company strategy, including purchasing, recruitment, shipping, etc.
Promotion of local players throughout all levels of the company strategy, including purchasing, recruitment, shipping, etc.
Predominately shipped to methanation projects or used in the antioxidant extraction industry.
Predominately shipped to methanation projects or used in the antioxidant extraction industry.
Employee retention with 38 permanent-contract new hires over the last 2 years.
Employee retention with 38 permanent-contract new hires over the last 2 years.
Processing our fruits into purees and coulis enables our growers to make use of volumes which do not meet fresh fruit market criteria.
Processing our fruits into purees and coulis enables our growers to make use of volumes which do not meet fresh fruit market criteria.
Fruit donations to local sporting initiatives such as the Parcours du Coeur and Fête de Sport in Laon, to name a few. We also encourage our employees to participate in the events by reimbursing their sign-up fees.
Fruit donations to local sporting initiatives such as the Parcours du Coeur and Fête de Sport in Laon, to name a few. We also encourage our employees to participate in the events by reimbursing their sign-up fees.
Under contract with a green power supplier for the entire Laon site, in other words, 100% of our consumption
Under contract with a green power supplier for the entire Laon site, in other words, 100% of our consumption

ONGOING PROJECTS

We are currently working with our stakeholders on our product packaging with the goal to prioritise those with the least environmental impact. Together with our suppliers, we are exploring several new directions (FSC or PEFC certification, weight reduction, composition, etc.), and we would also like to minimise repackaging (i.e., reduce waste at the source).